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25 doors.
25 local brands.
One very happy dog.

The Wagmas Advent Calendar lands this December.
Every door is a trial-size treat from a different proudly
South African brand, so your dog can try before you buy.

You buy the big bag on faith

Most dog parents have been there. You walk into a pet shop or open a browser and drown in choice. Dozens of brands, beautiful packaging, and no real idea which one is healthy or which one your dog will actually like.
 

So you buy the bag hoping for the waggiest tail ever. By day two it is untouched, and you are no closer to knowing what your dog loves.

"The only opinion that matters here has four legs."

Try before you buy, one door at a time

01

Get your calendar

One box, 25 numbered doors, ready for the countdown to Christmas.

02

Open a door a day

From 1 December, your dog meets a new local brand every single day.

03

Buy what they love

Found a favourite? Every treat links straight back to the brand that made it.

Trial sizes, real brands, no filler

Behind every door is a trial-size treat or product from a different South African brand. Sealed for freshness, small enough to be a genuine taste test, and chosen because we would give it to Pip and Johnnie.

  • 25 doors, 25 different local brands

  • Trial and mini sizes, sealed for freshness

  • Full ingredient lists kept with every product

  • An allergen note in every calendar

The good stuff is already being made here

Behind every door is a trial-size treat or product from a different South African brand. Sealed for freshness, small enough to be a genuine taste test, and chosen because we would give it to Pip and Johnnie.

90%+

proudly local brands

Level 1

B-BBEE contributor

of sales to TEARS animal rescue

20%

Started by a first-time dog mom and two Cocker Spaniels

Nish did what every new dog parent does. She guessed, she bought, and her boys turned their noses up at most of it. Pip and Johnnie are still the taste testers, and they are very hard to impress.

Pip and Johnnie, the two brand ambassadors of The Wag Club

Be first in the Pack

The first edition is 100 calendars. Wag Pack members hear first, and get a say in what goes inside.

Takes about a minute. Unsubscribe anytime.

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The Good Life, For Dogs.

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